Clearline
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Websites for commercial insurance agencies. Built to bring in new business.

When a business owner hears your name, they look you up before they call. We build the website that gets you the call.

Book a call What's included
  • Every word from your own sales calls
  • A quote form that asks what a producer needs
  • Leads land with a producer, not an inbox
The problem

Prospects rule you out before they ever call.

Commercial insurance runs on referrals. But before a business owner calls you, they look at your website and decide whether you're worth the call.

80%

of buyers check a firm's website after getting a referral

52%

rule a firm out before the first conversation

44%

of those who ruled a firm out said they couldn't tell how the firm could help them

Hinge Research Institute, study of 523 buyers of professional services.

What they find is usually a template. The vendors sell it that way:

"Pre-written" is the selling point

One vendor lists "pre-written, SEO optimized product pages" as a feature you pay for. Stock images too.

One headline, two agencies

We found the same words, in the same order, on unrelated agencies in different states.

The referral never tells you any of this. They just don't call.

Have your site reviewed
What we offer

We offer one website, one monthly service, and four add-on packages.

The website is for agencies whose public intake path is part of the problem. The monthly service and packages are optional.

Winning new business

What gets a referred business owner to pick up the phone.

Included

  • Every word written for you, from your real sales calls
  • A full page for up to two of your classes
  • Every class you write, named at the top of your homepage
  • A quote form that asks the class, the operation, and the renewal date
  • Leads routed into your email, CRM, or rater - tested before launch
  • Your first client story, with a real outcome
  • A page for each producer, with a booking link

Add-on packages

Client StoriesFirst one included

Proof for when you're one of three agencies quoting the same risk.

  • The ex-mod that came down, the claim that got paid
  • Written from recorded client interviews

Pages for the classes you want to win more of

For growing into new classes, or owning the one you have.

  • A deep page for every class you want to grow into
  • City pages for a niche you dominate
  • A Spanish-language quote form where your book needs it

Taking service work off your team

The calls that eat your CSRs' day, moved onto the site.

Included

  • A page each for certificates, claims, policy changes, payments, and documents
  • Forms that ask for everything your CSR needs, the first time
  • Every request routed to the person who handles it
  • A confirmation to the client, so nobody calls to check

Add-on package

Certs, claims, and changes online

Your clients handle routine requests themselves, without calling your CSRs.

  • Certificate requests built from the contract they upload
  • A turnaround time your clients can see
  • A first-hour claim page for your class
  • Add a unit, a driver, or a job site
  • Loss runs and ex-mod letters on request
  • A page that gets clients using the portal you already pay for

Keeping clients at renewal

A hard-market renewal shouldn't turn into a shopping event.

Why it matters

85-92¢

of every agency dollar is renewal commission. The website alone does not protect it. This package turns a renewal into a conversation instead of a surprise bill.

Add-on package

Renewals explained before the bill arrives

Your clients see the increase coming, with the reason attached.

  • A renewal questionnaire built for your class, not a generic list
  • A renewal page your clients can check any time
  • Letters to send 90, 60, and 30 days before renewal

The monthly service

Everything above, kept working and improving. Optional, cancel any time.

  • Every form test-fired, every connection to your systems checked
  • Clients asked for a Google review, and your Business Profile kept current
  • Pages updated as your carriers, classes, and people change
  • Your retention rate, client count, and client stories kept current
  • Hosting, backups, and monitoring

Without it, your website is finished the day it launches.

Book a call
The free review

We'll read your website and tell you what it needs.

It's free. You get three answers.

How your site reads to a prospect

We go through it the way a referred business owner would, and tell you what they can't find and what reads wrong.

What you have, and what's missing

Every item we offer, checked against your site - and which of them would actually matter for your book.

What we'd fix first

The three changes we'd make before anything else, whether or not you hire us.

Have your site reviewed
Specialties

We write the pages for the class you insure.

Your client isn't shopping coverage in the abstract. They are holding a contract, a lease, or a bid, and they want to know they can sign it.

A few we build for

Contractors
Trucking & transport
Restaurants & hospitality
Real estate & habitational
Manufacturing
Healthcare practices
Professional services
Retail & wholesale
Auto dealers & repair
Staffing & PEO
Nonprofits
Agriculture

And plenty more.

Have your site reviewed
How it works

We write your website from your own calls.

Agency websites sound alike because they were filled in from the same questionnaire. We don't send you one, and you don't write anything.

1

We listen first

One interview with you. Two recorded sales calls your producers send over. One call we make to a client of yours. All recorded with permission, and deleted after launch.

One interview from you
2

We write and build

Every word, every class page, and the request forms your clients will use. Your agency answers the requests that come through those forms.

Nothing from you
3

You approve, it goes live

Nothing goes out without you reading it. Nothing on the site gives coverage advice, and no form binds coverage.

One read-through

Most of the work is ours. Yours is one interview and one read-through.

Book a call
The difference

What makes us different from the big insurance website vendors.

Most agency websites come from a handful of big vendors. Here is where we part ways.

Who writes the words

The big vendors

Pre-written content libraries. The same product pages and blog posts, published to thousands of agency sites with the logo swapped.

Clearline

Every word written from your own calls. We listen to how you actually sell and write pages only your agency could publish.

Who the site is built for

The big vendors

Built for every kind of agency: auto, home, life, Medicare. Commercial is one template among many.

Clearline

Commercial insurance agencies only. Quote forms, class pages, and service tools built around how business insurance is bought.

What the add-ons are

The big vendors

Add-ons are promotion: search ads, social posts, review widgets.

Clearline

Add-ons are working tools for your clients: certificate requests, first-hour claim pages, renewal kits.

Who owns the site

The big vendors

Your site lives on their platform, built from their library, priced monthly.

Clearline

You own the domain and every word on the site. If you ever leave, we hand the whole thing over.

Rather talk it through?

Book a call
Who it's for

We only work with commercial insurance agencies.

You need a class your agency is already known for.

We work with

  • Independent agencies writing commercial lines
  • Agencies with a class they are known for
  • Owners who can approve a decision themselves
  • Agencies whose producers will let us record a call

We don't work with

  • Personal lines agencies
  • Captive agents, where the brand is the carrier's
  • Agencies that write a bit of everything
  • Anyone looking to buy leads

If that sounds like your agency, the review is the place to start.

Have your site reviewed
Start here

Send us your website and we'll review it.

We read it the way a business owner in your class would. Within two business days you get what's missing, what you already have, and what we'd fix first.

Rather talk it through? Book a call.

Have your site reviewed Book a call