/* ============================================================
   Clearline Partners
   Premium build. Committed evergreen, Fraunces + Hanken Grotesk,
   StoryBrand flow. Hand-built, no framework.
   ============================================================ */

:root {
  /* Surfaces - warm off-white (Mailchimp "peppercorn" world) */
  --bg: #f6f6f4;
  --surface: #ffffff;
  --surface-2: #efeee9;

  /* Greens (primary identity) */
  --green: #0f7a47;          /* primary / CTA */
  --green-deep: #0b5a34;     /* hover / strong */
  --green-pine: #0c3a26;     /* deep warm green band */
  --green-night: #07241a;    /* deepest green */
  --green-tint: #e6f0e9;     /* pale fill */
  --green-soft: #9fd9b8;     /* accent on dark */

  /* Gold (warm pop) */
  --gold: #f2b705;
  --gold-deep: #cf9c00;
  --gold-soft: #fbe6ad;

  /* Peppercorn - warm near-black */
  --pepper: #241f16;

  /* Ink */
  --ink: #241f16;            /* headlines - warm peppercorn */
  --body: #4a443b;           /* warm body text (>=4.5:1 on --bg) */
  --muted: #6e6a5e;          /* warm meta - darkened to clear WCAG AA (~4.9:1 on --bg) */
  --hairline: #e4e1d8;
  --hairline-2: #d4cfc3;

  /* On dark */
  --on-dark: #f3f1ea;
  --on-dark-dim: #c2bcae;

  --display: "Fraunces", Georgia, "Times New Roman", serif;
  --text: "Hanken Grotesk", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --mono: "IBM Plex Mono", ui-monospace, SFMono-Regular, Menlo, monospace;
  --fs-display: clamp(4.5rem, 13vw, 10rem);  /* the one oversized type moment */

  --container: 1180px;
  --gutter: clamp(20px, 5vw, 40px);
  --radius: 16px;
  --radius-sm: 10px;
  --shadow-card: 0 1px 2px rgba(36,31,22,.05), 0 14px 30px -20px rgba(36,31,22,.18);

  --ease: cubic-bezier(0.2, 0.7, 0.2, 1);

  --z-header: 100;
}

/* ---------- reset ---------- */
*, *::before, *::after { box-sizing: border-box; }
* { margin: 0; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
  font-family: var(--text);
  font-size: clamp(1rem, 0.96rem + 0.2vw, 1.08rem);
  line-height: 1.6;
  color: var(--body);
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}
img { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; }
h1, h2, h3, h4 {
  font-family: var(--display);
  font-optical-sizing: auto;
  color: var(--ink);
  font-weight: 600;
  line-height: 1.08;
  letter-spacing: -0.02em;
  text-wrap: balance;
}
:focus-visible { outline: 2px solid var(--green); outline-offset: 3px; border-radius: 4px; }

.skip-link {
  position: absolute; left: -999px; top: 0; z-index: 200;
  background: var(--green); color: #fff; padding: 0.7em 1.1em; border-radius: 0 0 8px 0;
}
.skip-link:focus { left: 0; }

/* ---------- layout ---------- */
.container { width: 100%; max-width: var(--container); margin-inline: auto; padding-inline: var(--gutter); }
.section { padding-block: clamp(72px, 9vw, 132px); }
.prose { max-width: 60ch; color: var(--body); }
.prose { text-wrap: pretty; }
/* prevent grid/flex children from forcing the page wider than the viewport */
.hero-inner > *, .value-grid > *, .guide-grid > *, .faq-grid > *, .stakes-grid > *,
.footer-inner > *, .plans > *, .compare > *, .addon > * { min-width: 0; }

h1 { font-size: clamp(2.5rem, 1.4rem + 4.6vw, 4.4rem); font-weight: 600; letter-spacing: -0.025em; }
h2 { font-size: clamp(1.85rem, 1.2rem + 2.4vw, 2.9rem); letter-spacing: -0.02em; }
h3 { font-size: 1.2rem; }
.section h2 + .prose { margin-top: 1.1rem; }

/* ---------- buttons ---------- */
.btn {
  --btn-bg: var(--green);
  display: inline-flex; align-items: center; justify-content: center; gap: 0.5em;
  font-family: var(--text); font-weight: 600; font-size: 0.98rem;
  padding: 0.82em 1.4em; border-radius: 999px; border: 1.5px solid transparent;
  cursor: pointer; white-space: nowrap;
  transition: transform 0.2s var(--ease), background-color 0.2s var(--ease),
              box-shadow 0.25s var(--ease), border-color 0.2s var(--ease), color 0.2s var(--ease);
}
.btn--primary { background: var(--green); color: #fff; box-shadow: 0 1px 2px rgba(10,42,29,.25); }
.btn--primary:hover { background: var(--green-deep); transform: translateY(-2px); box-shadow: 0 14px 28px -12px rgba(11,90,52,.6); }
.btn--outline { background: transparent; color: var(--ink); border-color: var(--hairline-2); }
.btn--outline:hover { border-color: var(--green); color: var(--green-deep); transform: translateY(-2px); }
.btn--quiet { background: transparent; color: var(--ink); padding-inline: 0.4em; }
.btn--quiet::after { content: ""; width: 1.65em; height: 1.65em; border-radius: 50%; background-color: var(--gold);
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='%23241f16' d='M13.2 5.4 19.8 12l-6.6 6.6-1.4-1.4 4.2-4.2H4v-2h12l-4.2-4.2z'/%3E%3C/svg%3E");
  background-size: 0.95em; background-position: center; background-repeat: no-repeat;
  transition: transform 0.2s var(--ease); }
.btn--quiet:hover { color: var(--green-deep); }
.btn--quiet:hover::after { transform: translateX(3px); }
.btn--lg { font-size: 1.05rem; padding: 0.95em 1.7em; }
.btn--block { display: flex; width: 100%; }

.dot { width: 4px; height: 4px; border-radius: 50%; background: currentColor; opacity: 0.45; display: inline-block; }

/* ============================================================
   HEADER
   ============================================================ */
.site-header {
  position: sticky; top: 0; z-index: var(--z-header);
  background: color-mix(in srgb, var(--bg) 82%, transparent);
  backdrop-filter: saturate(150%) blur(10px);
  border-bottom: 1px solid transparent;
  transition: border-color 0.3s var(--ease), background-color 0.3s var(--ease);
}
.site-header[data-scrolled] { border-bottom-color: var(--hairline); }
.header-inner { display: flex; align-items: center; gap: 1.5rem; height: 72px; transition: height 0.3s var(--ease); }
.site-header[data-scrolled] .header-inner { height: 62px; }

.wordmark {
  display: inline-flex; align-items: center; gap: 0.5rem;
  font-family: var(--text); font-weight: 700; font-size: 1.25rem;
  letter-spacing: -0.02em; color: var(--ink);
}
.wordmark__dot { width: 9px; height: 9px; border-radius: 50%; background: var(--green); box-shadow: 0 0 0 4px var(--green-tint); }
.nav { display: flex; gap: 1.8rem; margin-left: auto; font-weight: 500; font-size: 0.98rem; }
.nav a { color: var(--body); position: relative; padding: 0.2em 0; transition: color 0.18s var(--ease); }
.nav a::after { content: ""; position: absolute; left: 0; bottom: -2px; width: 0; height: 2px; background: var(--green); transition: width 0.25s var(--ease); }
.nav a:hover { color: var(--ink); }
.nav a:hover::after { width: 100%; }
.header-cta { padding: 0.62em 1.1em; font-size: 0.92rem; }

.nav-toggle { display: none; flex-direction: column; align-items: center; justify-content: center; gap: 5px; background: none; border: 0; padding: 10px; min-width: 44px; min-height: 44px; cursor: pointer; margin-left: auto; }
.nav-toggle span { display: block; width: 22px; height: 2px; background: var(--ink); border-radius: 2px; transition: 0.25s var(--ease); }
.nav-toggle[aria-expanded="true"] span:first-child { transform: translateY(3.5px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span:last-child { transform: translateY(-3.5px) rotate(-45deg); }
.mobile-nav { display: none; flex-direction: column; gap: 0.2rem; padding: 0.5rem var(--gutter) 1.5rem; border-bottom: 1px solid var(--hairline); background: var(--bg); }
.mobile-nav.open { display: flex; }
.mobile-nav a:not(.btn) { padding: 0.85rem 0; font-weight: 500; color: var(--body); border-bottom: 1px solid var(--hairline); }
.mobile-nav .btn { margin-top: 0.9rem; }

/* ============================================================
   HERO
   ============================================================ */
.hero { position: relative; overflow: hidden; min-height: 62vh; display: grid; grid-template-columns: minmax(0, 1fr); place-items: center; padding-block: clamp(56px, 8vh, 104px); }
.hero::before {
  content: ""; position: absolute; inset: 0; z-index: -1;
  background:
    radial-gradient(42% 40% at 50% 3%, var(--gold-soft) 0%, transparent 66%),
    radial-gradient(36% 44% at 15% 32%, var(--green-tint) 0%, transparent 70%),
    radial-gradient(36% 44% at 85% 30%, var(--green-tint) 0%, transparent 70%),
    radial-gradient(64% 46% at 50% 100%, #edf1e9 0%, transparent 74%);
  opacity: 0.7;
  transform: scale(1.08); transform-origin: center; will-change: transform;
  animation: heroDrift 28s ease-in-out infinite;
}
.hero-inner { display: flex; flex-direction: column; align-items: center; text-align: center; }
.hero-copy { width: 100%; max-width: 940px; }
.hero-title { font-size: clamp(2.7rem, 1.3rem + 5.4vw, 5rem); }
.hero-title .line { display: block; overflow: hidden; padding-bottom: 0.08em; }
.hero-title .line__in { display: inline-block; }
/* hand-drawn gold marker underline beneath the focal word - drawn left-to-right on load */
.hero-title em { position: relative; isolation: isolate; font-style: normal; color: var(--ink); padding: 0 0.04em; }
.hero-title em::before {
  content: ""; position: absolute; z-index: -1;
  left: -0.02em; right: -0.02em; bottom: -0.08em; height: 0.26em;
  background: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 36' preserveAspectRatio='none'%3E%3Cpath fill='%23f2b705' d='M4,23 C72,14 162,12 238,15 C284,17 313,20 316,24 C317,28 313,31 304,31 C231,28 149,31 69,32 C35,32 8,31 5,29 C3,27 3,25 4,23 Z'/%3E%3C/svg%3E") left center/100% 100% no-repeat;
  transform: scaleX(1); transform-origin: left center;
}
.hero-lede { font-size: clamp(1.1rem, 1rem + 0.6vw, 1.34rem); color: var(--body); max-width: 52ch; margin: 1.9rem auto 0; }
.hero-actions { display: flex; align-items: center; justify-content: center; gap: 1rem; margin-top: 2.1rem; flex-wrap: wrap; }
.hero-trust { display: flex; align-items: center; justify-content: center; gap: 0.85rem; flex-wrap: wrap; margin-top: 1.8rem; color: var(--muted); font-size: 0.92rem; }
.hero-trust strong { color: var(--ink); }

/* brand mark folded into the headline - the closing period is the Clearline dot */
.hd-dot { color: var(--green); }

/* ---------- device frame ---------- */
.device {
  border-radius: var(--radius); overflow: hidden; background: #fff;
  border: 1px solid var(--hairline-2);
  box-shadow: 0 2px 4px rgba(10,42,29,.04), 0 28px 60px -28px rgba(10,42,29,.4), 0 50px 100px -60px rgba(10,42,29,.35);
}
.device__chrome { display: flex; align-items: center; gap: 12px; padding: 11px 16px; background: #f0f2ef; border-bottom: 1px solid var(--hairline); }
.device__dots { display: flex; gap: 6px; }
.device__dots i { width: 10px; height: 10px; border-radius: 50%; background: #cdd4cd; }
.device__url { font-size: 0.74rem; color: var(--muted); background: #fff; padding: 4px 14px; border-radius: 999px; border: 1px solid var(--hairline); flex: 1; max-width: 240px; text-align: center; }

/* ---------- before/after ---------- */
.ba { position: relative; aspect-ratio: 5 / 4; overflow: hidden; user-select: none; background: #fff; }
.device--wide .ba { aspect-ratio: 16 / 9; }
.ba__pane { position: absolute; inset: 0; }
.ba__pane--before { width: 100%; clip-path: inset(0 calc(100% - var(--pos, 50%)) 0 0); z-index: 2; }
.ba__range { position: absolute; inset: 0; width: 100%; height: 100%; margin: 0; opacity: 0; cursor: ew-resize; z-index: 4; }
.ba__divider { position: absolute; top: 0; bottom: 0; left: var(--pos, 50%); width: 2px; background: #fff; transform: translateX(-1px); z-index: 3; pointer-events: none; box-shadow: 0 0 0 1px rgba(10,42,29,.08); }
.ba__grip { position: absolute; top: 50%; left: 50%; width: 40px; height: 40px; transform: translate(-50%, -50%); background: #fff; border-radius: 50%; box-shadow: 0 0 0 2px rgba(15,122,71,0.18), 0 6px 16px -4px rgba(10,42,29,.5); display: grid; place-items: center; }
.ba__grip::before, .ba__grip::after { content: ""; position: absolute; width: 0; height: 0; border-block: 5px solid transparent; }
.ba__grip::before { left: 9px; border-right: 7px solid var(--green); }
.ba__grip::after { right: 9px; border-left: 7px solid var(--green); }
.ba__tag { position: absolute; bottom: 12px; z-index: 3; font-family: var(--display); font-size: 0.66rem; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; padding: 0.34em 0.75em; border-radius: 999px; }
.ba__tag--before { left: 12px; background: rgba(17,32,26,.8); color: #fff; }
.ba__tag--after { right: 12px; background: var(--green); color: #fff; }

/* slider grip: visible keyboard focus + tactile feedback (range is opacity:0, so the focus ring rides the grip) */
.ba__grip { transition: transform 0.18s var(--ease), box-shadow 0.18s var(--ease); }
.ba__range:focus-visible { outline: none; }
/* focus indicator must stay >=3:1 (WCAG 1.4.11): white spacer + solid green ring, distinct from the mint hover ring */
.ba__range:focus-visible ~ .ba__divider .ba__grip { box-shadow: 0 0 0 2px #fff, 0 0 0 5px var(--green), 0 6px 16px -4px rgba(10,42,29,.5); }
.ba__range:hover ~ .ba__divider .ba__grip { box-shadow: 0 0 0 4px var(--green-soft), 0 6px 16px -4px rgba(10,42,29,.5); }
.ba__range:hover ~ .ba__divider .ba__grip { transform: translate(-50%, -50%) scale(1.08); }
.ba__range:active ~ .ba__divider .ba__grip { transform: translate(-50%, -50%) scale(0.94); }

/* ---------- mock sites ---------- */
.site { height: 100%; width: 100%; background: #fff; overflow: hidden; font-family: var(--text); }
.site__nav { display: flex; align-items: center; justify-content: space-between; padding: 3.2% 4.2%; }
.site--after .site__nav { border-bottom: 1px solid var(--hairline); }
.site--after .site__nav b { font-family: var(--display); font-size: clamp(0.7rem, 1.4vw, 0.95rem); color: var(--ink); letter-spacing: -0.02em; }
.site__cta { font-size: clamp(0.55rem, 1.1vw, 0.72rem); font-weight: 600; color: #fff; background: var(--green); padding: 0.5em 1em; border-radius: 999px; }
.site--after { display: flex; flex-direction: column; }
.site--after .site__herotext { flex: 1; padding: 6.5% 5% 5.5%; background: linear-gradient(180deg, var(--green-tint), #ffffff 90%); display: grid; grid-template-columns: 1.45fr 1fr; gap: 5%; align-items: center; align-content: center; }
.site__heromain { min-width: 0; }
.site__card { background: #fff; border: 1px solid var(--hairline); border-radius: 12px; box-shadow: 0 10px 24px -14px rgba(10,42,29,.4); padding: 7% 8%; display: grid; justify-items: start; gap: 0.18em; align-content: center; }
.site__stars { color: var(--gold); font-size: clamp(0.58rem, 1.2vw, 0.9rem); letter-spacing: 1px; line-height: 1; }
.site__rating { font-family: var(--display); font-weight: 700; color: var(--ink); font-size: clamp(1rem, 2.4vw, 1.8rem); line-height: 1; letter-spacing: -0.02em; }
.site__reviews { font-size: clamp(0.5rem, 1vw, 0.66rem); color: var(--muted); }
.site__eyebrow { display: inline-block; font-size: clamp(0.5rem, 1vw, 0.66rem); font-weight: 600; letter-spacing: 0.05em; text-transform: uppercase; color: var(--green-deep); margin-bottom: 0.7em; }
.site__herotext h4 { font-family: var(--display); font-size: clamp(0.92rem, 2vw, 1.45rem); color: var(--ink); line-height: 1.1; letter-spacing: -0.02em; max-width: 18ch; }
.site__herotext p { font-size: clamp(0.6rem, 1.2vw, 0.82rem); color: var(--body); margin-top: 0.5em; }
.site__btn { display: inline-block; margin-top: 0.9em; font-size: clamp(0.58rem, 1.1vw, 0.74rem); font-weight: 600; color: #fff; background: var(--green); padding: 0.6em 1.2em; border-radius: 999px; }
.site__strip { display: flex; gap: 4%; padding: 3% 4.2%; border-top: 1px solid var(--hairline); font-size: clamp(0.5rem, 1vw, 0.68rem); color: var(--muted); }
.site__strip span { white-space: nowrap; }

/* before = dated, busy */
.site--before { background: #fffdf3; font-family: "Trebuchet MS", Tahoma, sans-serif; }
.site--before .site__nav { background: linear-gradient(#1e40af, #1e3a8a); }
.site--before .site__nav b { color: #fde047; font-size: clamp(0.62rem, 1.3vw, 0.9rem); text-shadow: 1px 1px 0 #b91c1c; }
.site--before .site__nav span { color: #fff; font-size: clamp(0.42rem, 0.85vw, 0.6rem); }
.site__hero--old { text-align: center; padding: 6% 4%; background: repeating-linear-gradient(45deg, #fee2e2, #fee2e2 12px, #fecaca 12px, #fecaca 24px); }
.site__hero--old h4 { color: #b91c1c; font-size: clamp(0.85rem, 1.9vw, 1.3rem); }
.site__hero--old p { color: #1f2937; font-size: clamp(0.55rem, 1.1vw, 0.78rem); margin-top: 0.5em; }
.site__btn--old { display: inline-block; margin-top: 0.8em; font-weight: 700; font-size: clamp(0.55rem, 1vw, 0.72rem); color: #b91c1c; background: linear-gradient(#facc15, #f59e0b); padding: 0.5em 1em; border: 2px outset #f59e0b; }
.site__blocks { display: flex; flex-wrap: wrap; gap: 2.5%; padding: 4%; }
.site__blocks i { flex: 1 1 44%; height: clamp(22px, 5vw, 40px); }
.site__blocks i:nth-child(1) { background: #34d399; }
.site__blocks i:nth-child(2) { background: #f472b6; }
.site__blocks i:nth-child(3) { background: #60a5fa; }
.site__blocks i:nth-child(4) { background: #fbbf24; }

.device { position: relative; max-width: 100%; }

/* ============================================================
   STAKES
   ============================================================ */
.stakes-head { max-width: 760px; }
/* Stakes editorial split: heading + line on the left, pains + CTA on the right */
.stakes-grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2.5rem, 6vw, 5rem); align-items: start; }
.stakes-grid .stakes-head { max-width: none; }
.stakes-body .pain-intro { margin-top: 0; }
.stakes-body .section-cta { margin-top: clamp(1.8rem, 3.5vw, 2.6rem); }
.compare { display: grid; grid-template-columns: 1fr 1fr; gap: 1.4rem; margin-top: clamp(2.5rem, 5vw, 4rem); }
.compare--pricing { margin-top: clamp(1.6rem, 3vw, 2.4rem); }
.compare__col { padding: clamp(1.5rem, 3vw, 2.4rem); border-radius: var(--radius); display: flex; flex-direction: column; justify-content: center; }
.compare__col h3 { font-size: 1.05rem; margin-bottom: 1.2rem; }
.compare__col ul { list-style: none; padding: 0; display: grid; gap: 0.85rem; }
.compare__col li { position: relative; padding-left: 2rem; line-height: 1.45; }
.compare__col--old { background: var(--surface); border: 1px solid var(--hairline); }
.compare__col--old h3 { color: var(--muted); }
.compare__col--old li { color: var(--muted); }
.compare__col--old li::before { content: ""; position: absolute; left: 0; top: 0.36em; width: 16px; height: 16px; background: var(--hairline-2);
  -webkit-mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='black' d='M18.3 5.7 12 12l6.3 6.3-1.4 1.4L10.6 13.4 4.3 19.7 2.9 18.3 9.2 12 2.9 5.7l1.4-1.4L10.6 10.6l6.3-6.3z'/%3E%3C/svg%3E") center/contain no-repeat;
          mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='black' d='M18.3 5.7 12 12l6.3 6.3-1.4 1.4L10.6 13.4 4.3 19.7 2.9 18.3 9.2 12 2.9 5.7l1.4-1.4L10.6 10.6l6.3-6.3z'/%3E%3C/svg%3E") center/contain no-repeat; }
.compare__col--new { background: var(--green-pine); color: var(--on-dark); }
.compare__col--new h3 { color: #fff; }
.compare__col--new li { color: var(--on-dark); }

ul.ticks { list-style: none; padding: 0; }
ul.ticks li, .compare__col--new li { position: relative; }
.compare__col--new li::before, ul.ticks li::before {
  content: ""; position: absolute; left: 0; top: 0.3em; width: 17px; height: 17px; background: var(--green-soft);
  -webkit-mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='black' d='M9.6 17.6 4.4 12.4l1.4-1.4 3.8 3.7 8.8-8.8 1.4 1.4z'/%3E%3C/svg%3E") center/contain no-repeat;
          mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='black' d='M9.6 17.6 4.4 12.4l1.4-1.4 3.8 3.7 8.8-8.8 1.4 1.4z'/%3E%3C/svg%3E") center/contain no-repeat;
}

/* ============================================================
   VALUE
   ============================================================ */
.value { background: var(--surface); border-block: 1px solid var(--hairline); }
.value-head { max-width: 680px; margin-inline: auto; text-align: center; }
.value-head .prose { margin-inline: auto; text-wrap: balance; }
.value-head .btn { margin-top: 1.7rem; }
.value-list { list-style: none; padding: 0; display: grid; gap: 0; }
.value-list li { padding: 1.25rem 0 1.25rem 2.4rem; border-bottom: 1px solid var(--hairline); position: relative; color: var(--body); font-size: 1.05rem; }
.value-list li:first-child { border-top: 1px solid var(--hairline); }
.value-list li::before { content: ""; position: absolute; left: 0; top: 1.4rem; width: 20px; height: 20px; background: var(--green);
  -webkit-mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='black' d='M9.6 17.6 4.4 12.4l1.4-1.4 3.8 3.7 8.8-8.8 1.4 1.4z'/%3E%3C/svg%3E") center/contain no-repeat;
          mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='black' d='M9.6 17.6 4.4 12.4l1.4-1.4 3.8 3.7 8.8-8.8 1.4 1.4z'/%3E%3C/svg%3E") center/contain no-repeat; }
.value-list__k { font-family: var(--display); font-weight: 700; color: var(--ink); }

/* ============================================================
   GUIDE (dark)
   ============================================================ */
/* vertical gradient: top edge is uniform green-pine so the solid-pine diagonal seam matches exactly, then darkens straight down */
.band-dark { background: linear-gradient(180deg, var(--green-pine), var(--green-night)); color: var(--on-dark); }
.band-dark h2 { color: #fff; }
.band-dark .prose { color: var(--on-dark); }
.guide-grid { display: grid; grid-template-columns: 0.78fr 1fr; gap: clamp(2rem, 5vw, 4.5rem); align-items: start; }
.guide-copy .prose + .prose { margin-top: 1.1rem; }
.guide-legal { margin-top: 1.6rem; font-size: 0.9rem; color: var(--green-soft); letter-spacing: 0.01em; }

/* ============================================================
   PLAN
   ============================================================ */
.plan { background: var(--surface-2); }
.plan-head { max-width: 640px; }
/* editorial 3-up: the oversized numerals carry the sequence; thin column rules
   give structure - no decorative connector rail */
.plan-steps { list-style: none; padding: 0; margin-top: clamp(2.2rem, 4.5vw, 3.4rem); display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; align-items: start; }
.plan-step { position: relative; padding: 0.3rem clamp(1.6rem, 2.6vw, 2.6rem); }
.plan-step:first-child { padding-left: 0; }
.plan-step:not(:first-child) { border-left: 1px solid var(--hairline); }
.plan-step__n { display: block; font-family: var(--display); font-weight: 600; font-size: clamp(3.4rem, 4.6vw, 4.2rem); line-height: 0.9; color: var(--green); letter-spacing: -0.04em; margin-bottom: 0.25rem; }
.plan-step__when { display: block; font-family: var(--text); font-size: 0.82rem; font-weight: 600; color: var(--green-deep); }
.plan-step h3 { margin: 1.3rem 0 0.5rem; font-size: 1.2rem; }
.plan-step p { color: var(--body); }

/* ============================================================
   PRICING
   ============================================================ */
.pricing-head { max-width: 640px; }
.plans { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.1rem; margin-top: clamp(1.6rem, 3vw, 2.4rem); align-items: stretch; }
.pricing-founding { margin-top: clamp(1.4rem, 3vw, 2rem); text-align: left; font-weight: 600; color: var(--green-deep); }
.plan-card__anchor { font-size: 0.84rem; color: var(--muted); margin: 0 0 1.2rem; }
.plan-card__anchor s { color: var(--muted); }
.plan-card--featured .plan-card__anchor { color: var(--on-dark-dim); }
.plan-card--featured .plan-card__anchor s { color: var(--on-dark-dim); }
.plan-card { background: var(--surface); border: 1px solid var(--hairline); border-radius: var(--radius); padding: clamp(1.8rem, 3vw, 2.6rem); position: relative; box-shadow: var(--shadow-card); }
.plan-card--featured { background: var(--green-pine); color: var(--on-dark); border-color: var(--green-pine); box-shadow: 0 30px 60px -30px rgba(10,42,29,.55); }
.plan-card--featured h3, .plan-card--featured .amount { color: #fff; }
.plan-card--featured .plan-card__line { color: var(--on-dark); }
.plan-card--featured .per { color: var(--on-dark-dim); }
.plan-card__badge { position: absolute; top: -13px; left: clamp(1.8rem, 3vw, 2.6rem); background: var(--gold); color: var(--pepper); font-family: var(--text); font-weight: 700; font-size: 0.72rem; letter-spacing: 0.04em; text-transform: uppercase; padding: 0.42em 0.9em; border-radius: 999px; }
.plan-card__top { padding-bottom: 1.5rem; border-bottom: 1px solid var(--hairline); }
.plan-card--featured .plan-card__top { border-bottom-color: rgba(255,255,255,.14); }
.plan-card h3 { font-family: var(--display); color: var(--ink); font-weight: 600; letter-spacing: -0.01em; font-size: 1.15rem; }
.plan-card--featured h3 { color: #fff; }
.plan-card__price { margin: 0.6rem 0 0.9rem; display: flex; align-items: baseline; gap: 0.3rem; }
.amount { font-family: var(--display); font-size: clamp(2.6rem, 5vw, 3.4rem); font-weight: 800; color: var(--ink); letter-spacing: -0.04em; }
.per { color: var(--muted); font-size: 1rem; font-weight: 500; }
.plan-card__line { color: var(--body); margin-bottom: 1.5rem; min-height: 3em; }
.plan-card__list { list-style: none; padding: 0; margin-top: 1.5rem; display: grid; gap: 0.85rem; }
.plan-card__list li { position: relative; padding-left: 1.9rem; line-height: 1.45; }
.plan-card__list li::before { content: ""; position: absolute; left: 0; top: 0.3em; width: 16px; height: 16px; background: var(--green);
  -webkit-mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='black' d='M9.6 17.6 4.4 12.4l1.4-1.4 3.8 3.7 8.8-8.8 1.4 1.4z'/%3E%3C/svg%3E") center/contain no-repeat;
          mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='black' d='M9.6 17.6 4.4 12.4l1.4-1.4 3.8 3.7 8.8-8.8 1.4 1.4z'/%3E%3C/svg%3E") center/contain no-repeat; }
.plan-card--featured .plan-card__list li::before { background: var(--green-soft); }
.pricing-foot { text-align: left; margin-top: 2.2rem; color: var(--muted); }
.pricing-foot a { color: var(--green-deep); font-weight: 600; text-decoration: underline; text-underline-offset: 3px; }

.addon { display: flex; align-items: center; justify-content: space-between; gap: 1.5rem 2rem; flex-wrap: wrap; margin-top: 1.5rem; padding: clamp(1.5rem, 3vw, 2.1rem) clamp(1.6rem, 3vw, 2.4rem); border: 1px solid var(--hairline); border-radius: var(--radius); background: var(--surface); box-shadow: var(--shadow-card); }
.addon__text { max-width: 62ch; }
.addon h3 { font-size: 1.2rem; margin-bottom: 0.4rem; }
.addon p { color: var(--body); }
.addon .btn { flex: none; }

/* ============================================================
   WORK
   ============================================================ */
.work { padding-top: clamp(40px, 5vw, 72px); }
.work-head { max-width: 620px; margin-inline: auto; text-align: center; margin-bottom: clamp(2rem, 4vw, 3rem); }
.work .device { max-width: 920px; margin-inline: auto; }

/* ============================================================
   FAQ
   ============================================================ */
.faq-grid { display: grid; grid-template-columns: 0.7fr 1fr; gap: clamp(2rem, 5vw, 4.5rem); align-items: start; }
.faq-head { position: sticky; top: 100px; }
.faq-cta { margin-top: 1.6rem; }
.faq-list { border-top: 1px solid var(--hairline); }
.faq-item { border-bottom: 1px solid var(--hairline); }
.faq-item summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 1rem; padding: 1.35rem 0; font-family: var(--text); font-weight: 600; font-size: 1.1rem; color: var(--ink); }
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after { content: ""; flex: none; width: 22px; height: 22px; border-radius: 50%; background: var(--green-tint);
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='%230b5a34' d='M11 5h2v6h6v2h-6v6h-2v-6H5v-2h6z'/%3E%3C/svg%3E"); background-size: 14px; background-position: center; background-repeat: no-repeat;
  transition: transform 0.25s var(--ease); }
.faq-item[open] summary::after { transform: rotate(135deg); }
.faq-item p { padding: 0 0 1.4rem; color: var(--body); max-width: 64ch; }

/* ============================================================
   FINAL CTA (deep)
   ============================================================ */
.band-deep { background: linear-gradient(180deg, var(--green-pine), var(--green-night)); color: var(--on-dark); position: relative; }
/* top glow removed so the band's top edge stays uniform green-pine and matches the diagonal seam */

/* Final-CTA free-review form (replaces the old "email your site" link) */
.cta-review { margin-top: clamp(2.4rem, 4.5vw, 3.4rem); padding-top: clamp(2.2rem, 4vw, 3rem); border-top: 1px solid rgba(255,255,255,0.12); }
.cta-review__lead { color: var(--on-dark); font-size: 1rem; margin-bottom: 1.1rem; }
.review-form { display: grid; grid-template-columns: 1fr 1fr; gap: 0.6rem; max-width: 480px; margin-inline: auto; }
.review-form__in { width: 100%; font-family: var(--text); font-size: 1rem; padding: 0.85em 1.1em; border-radius: 12px; border: 1px solid rgba(255,255,255,0.22); background: rgba(255,255,255,0.07); color: #fff; }
.review-form__in::placeholder { color: var(--on-dark-dim); }
.review-form__in:focus-visible { outline: 2px solid var(--gold); outline-offset: 1px; border-color: transparent; }
.review-form .btn { grid-column: 1 / -1; width: 100%; background: var(--gold); color: var(--pepper); border-color: transparent; }
.review-form .btn:hover { background: var(--gold-deep); color: var(--pepper); transform: translateY(-2px); }
.review-form .btn:disabled { opacity: 0.7; transform: none; }
.review-form__err { grid-column: 1 / -1; color: #ffd9d0; font-size: 0.9rem; margin: 0.1rem 0 0; }
.review-form__err a { color: #fff; text-decoration: underline; }
.cta-review__done { color: #fff; font-family: var(--display); font-size: 1.25rem; }
@media (max-width: 480px) { .review-form { grid-template-columns: 1fr; } }
.cta-inner { position: relative; text-align: center; max-width: 720px; margin-inline: auto; }
.cta-inner h2 { color: #fff; font-size: clamp(2rem, 1.3rem + 3vw, 3.2rem); }
.cta-sub { color: var(--on-dark); margin: 1.2rem auto 2.2rem; max-width: 48ch; font-size: 1.1rem; }
.cta-contact { margin-top: 1.8rem; display: flex; flex-wrap: wrap; gap: 0.9rem; justify-content: center; align-items: center; color: var(--green-soft); font-size: 0.98rem; }
.cta-contact a:hover { color: #fff; }
.cta-contact a, .footer-cols a { overflow-wrap: anywhere; }

/* ============================================================
   FOOTER
   ============================================================ */
.site-footer { background: var(--surface); border-top: 1px solid var(--hairline); padding-top: clamp(56px, 7vw, 88px); }
.footer-inner { display: grid; grid-template-columns: 1.5fr 2fr; gap: 3rem; padding-bottom: 3rem; }
.wordmark--footer { font-size: 1.25rem; }
.footer-brand p { margin-top: 1rem; color: var(--muted); max-width: 38ch; font-size: 0.95rem; }
.footer-legal { color: var(--body) !important; font-weight: 500; }
.footer-cols { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5rem; }
.footer-cols h4 { font-family: var(--text); font-size: 0.78rem; text-transform: uppercase; letter-spacing: 0.06em; color: var(--muted); margin-bottom: 1rem; }
.footer-cols a { display: block; color: var(--body); padding: 0.35rem 0; font-size: 0.95rem; transition: color 0.15s var(--ease); }
.footer-cols a:hover { color: var(--green-deep); }
.footer-bottom { display: flex; justify-content: space-between; gap: 1rem; flex-wrap: wrap; border-top: 1px solid var(--hairline); padding-block: 1.5rem; color: var(--muted); font-size: 0.85rem; }

/* ============================================================
   MOTION
   ============================================================ */
@keyframes rise { from { opacity: 0; transform: translateY(18px); } to { opacity: 1; transform: none; } }
@keyframes lineUp { from { transform: translateY(112%); } to { transform: translateY(0); } }
@keyframes swipe { from { transform: scaleX(0); } to { transform: scaleX(1); } }
@keyframes heroDrift { 0%, 100% { transform: scale(1.08) translate(0, 0); } 50% { transform: scale(1.13) translate(-2.4%, -1.8%); } }

.js .reveal { opacity: 0; transform: translateY(12px); transition: opacity 0.7s var(--ease), transform 0.7s var(--ease); }
.js .reveal.is-visible { opacity: 1; transform: none; }
/* stagger peer groups that enter together so they don't pop as one block */
.js .plan-step.reveal, .js .plan-card.reveal, .js .journey-step.reveal, .js .value-col.reveal { transition-delay: var(--d, 0s); }
.plan-steps .plan-step:nth-child(2) { --d: 0.08s; }
.plan-steps .plan-step:nth-child(3) { --d: 0.16s; }
.plans .plan-card:nth-child(2) { --d: 0.09s; }
.plans .plan-card:nth-child(3) { --d: 0.18s; }
.journey-steps .journey-step:nth-child(2) { --d: 0.1s; }
.journey-steps .journey-step:nth-child(3) { --d: 0.2s; }
.journey-steps .journey-step:nth-child(4) { --d: 0.3s; }
.journey-steps .journey-step:nth-child(5) { --d: 0.4s; }
.value-cols .value-col:nth-child(2) { --d: 0.09s; }
.value-cols .value-col:nth-child(3) { --d: 0.18s; }

/* hero load choreography - masked line reveal */
.js [data-stagger] { opacity: 0; }
.js .hero-title .line__in { transform: translateY(112%); animation: lineUp 0.9s var(--ease) forwards; }
.js .hero-title .line:nth-child(1) .line__in { animation-delay: 0.08s; }
.js .hero-title .line:nth-child(2) .line__in { animation-delay: 0.19s; }
.js .hero-title .line:nth-child(3) .line__in { animation-delay: 0.30s; }
.js .hero-lede { animation: rise 0.8s var(--ease) 0.5s forwards; }
.js .hero-actions { animation: rise 0.8s var(--ease) 0.62s forwards; }
.js .hero-trust { animation: rise 0.8s var(--ease) 0.74s forwards; }
/* highlight draw-in, sequenced after the headline lands */
.js .hero-title em::before { transform: scaleX(0); animation: swipe 0.55s var(--ease) 1.15s forwards; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .hero::before { animation: none !important; }
  .js .reveal, .js .hero-title span, .js .hero-title em::before, .js [data-stagger] { opacity: 1 !important; transform: none !important; animation: none !important; transition: none !important; }
  .marquee__track { animation: none !important; flex-wrap: wrap; justify-content: center; width: auto; }
  .marquee__track li[aria-hidden] { display: none; }
  .marquee { -webkit-mask: none !important; mask: none !important; }
  .btn, .nav a::after, .sticky-cta, .ba__grip { transition: none !important; }
}

/* ============================================================
   AUDIT v2 - new sections + model-A pricing
   ============================================================ */

/* CTA reassurance microcopy */
.cta-note { font-size: 0.85rem; color: var(--muted); margin-top: 0.8rem; }
.hero .cta-note { margin-top: 1.1rem; }
.cta-note--light { color: var(--on-dark-dim); }

/* Industries marquee */
.industries { padding-block: clamp(40px, 5vw, 64px); border-bottom: 1px solid var(--hairline); overflow: hidden; }
.industries-kicker { text-align: center; font-family: var(--text); font-size: 1rem; font-weight: 500; color: var(--muted); margin-bottom: 1.7rem; }
.marquee { width: 100%; overflow: hidden; -webkit-mask: linear-gradient(90deg, transparent, #000 7%, #000 93%, transparent); mask: linear-gradient(90deg, transparent, #000 7%, #000 93%, transparent); }
.marquee__track { list-style: none; padding: 0; margin: 0; display: flex; gap: 0.85rem; width: max-content; animation: marquee 52s linear infinite; }
.marquee:hover .marquee__track { animation-play-state: paused; }
.marquee__track li { flex: none; font-family: var(--text); font-weight: 500; font-size: 1rem; color: var(--ink); background: var(--surface); border: 1px solid var(--hairline-2); border-radius: 999px; padding: 0.64em 1.3em; white-space: nowrap; }
@keyframes marquee { to { transform: translateX(-50%); } }

/* Differentiator band - the honest wedge, surfaced out of the pricing bullets */
.diff { padding-block: clamp(40px, 6vw, 68px); border-bottom: 1px solid var(--hairline); }
.diff-inner { max-width: 880px; margin-inline: auto; text-align: center; }
.diff__text { font-family: var(--display); font-weight: 500; font-size: clamp(1.35rem, 1rem + 1.7vw, 2.05rem); line-height: 1.22; letter-spacing: -0.02em; color: var(--ink); text-wrap: balance; }
.diff__text em { font-style: normal; color: var(--green); }

/* Value: centered intro + 3 icon columns (distinct from the Stakes split above) */
.value-cols { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: clamp(2.8rem, 5vw, 4.2rem); align-items: start; }
.value-col { padding: 0.2rem clamp(1.4rem, 2.5vw, 2.6rem); }
.value-col:first-child { padding-left: 0; }
.value-col:last-child { padding-right: 0; }
.value-col:not(:first-child) { border-left: 1px solid var(--hairline); }
.value-col__art { display: block; width: 44px; height: 44px; color: var(--green); margin-bottom: 1rem; }
.value-col__art svg { display: block; width: 100%; height: 100%; }
.value-col__when { display: block; font-family: var(--mono); font-weight: 600; font-size: 0.72rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--green-deep); margin-bottom: 0.5rem; }
.value-col h3 { font-size: 1.1rem; line-height: 1.2; margin-bottom: 0.9rem; min-height: 2.6em; }
.value-col .ticks { list-style: none; padding: 0; display: grid; gap: 0.55rem; }
.value-col .ticks li { position: relative; padding-left: 1.9rem; color: var(--body); }
.value-col .ticks li::before { content: ""; position: absolute; left: 0; top: 0.28em; width: 17px; height: 17px; background: var(--green);
  -webkit-mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='black' d='M9.6 17.6 4.4 12.4l1.4-1.4 3.8 3.7 8.8-8.8 1.4 1.4z'/%3E%3C/svg%3E") center/contain no-repeat;
          mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='black' d='M9.6 17.6 4.4 12.4l1.4-1.4 3.8 3.7 8.8-8.8 1.4 1.4z'/%3E%3C/svg%3E") center/contain no-repeat; }

/* Customer journey strip - the value-copy dream illustrated. A faint chevron in
   each gap shows the find -> choose -> call progression without a connector bar */
.journey-head { text-align: center; max-width: 620px; margin-inline: auto; margin-bottom: clamp(2.6rem, 5vw, 3.8rem); }
.journey-head .prose { margin-top: 1.1rem; margin-inline: auto; max-width: 44ch; text-wrap: balance; }
.journey-steps { list-style: none; padding: 2.4rem 0 0; margin: 0; display: grid; grid-template-columns: repeat(5, 1fr); gap: 1.1rem; position: relative; }
.journey-step { text-align: center; display: flex; flex-direction: column; align-items: center; position: relative; }
.journey-art { width: 96px; height: 96px; border-radius: 50%; background: var(--surface); box-shadow: var(--shadow-card); color: var(--green); display: grid; place-items: center; position: relative; z-index: 2; }
.journey-art svg { width: 54px; height: 54px; }
.journey-step:not(:last-child)::after { content: "\276F"; position: absolute; top: 48px; right: -0.5rem; transform: translateY(-50%); font-family: var(--text); font-weight: 700; font-size: 1.05rem; line-height: 1; color: var(--gold); z-index: 1; }
.journey-step h3 { margin: 1.4rem 0 0.5rem; font-size: 1.1rem; line-height: 1.25; min-height: 2.5em; }
.journey-step p { color: var(--body); max-width: 26ch; }

/* Guarantee band (warm gold moment) */
.guarantee-band { background: var(--gold-soft); border-block: 1px solid #ecd592; padding-block: clamp(44px, 5vw, 76px); }
.guarantee-cta { margin-top: 1.9rem; }
.guarantee-inner { text-align: center; max-width: 780px; margin-inline: auto; }
.guarantee-seal { display: inline-grid; place-items: center; width: 104px; height: 104px; margin-bottom: 1.4rem; filter: drop-shadow(0 14px 22px rgba(12,58,38,0.3)); }
.seal-text { font-family: var(--display); font-optical-sizing: auto; font-size: 7px; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase; }
.guarantee-band h2 { color: var(--pepper); }
.guarantee-band p { color: #5c4f29; margin-top: 1rem; max-width: 52ch; margin-inline: auto; font-size: 1.05rem; }
.guarantee-points { list-style: none; padding: 0; margin: 1.9rem auto 0; display: flex; flex-wrap: wrap; justify-content: center; gap: 0.7rem 1.5rem; }
.guarantee-points li { position: relative; padding-left: 1.6rem; color: var(--pepper); font-weight: 600; font-size: 0.96rem; }
.guarantee-points li::before { content: ""; position: absolute; left: 0; top: 0.16em; width: 17px; height: 17px; background: var(--pepper);
  -webkit-mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='black' d='M9.6 17.6 4.4 12.4l1.4-1.4 3.8 3.7 8.8-8.8 1.4 1.4z'/%3E%3C/svg%3E") center/contain no-repeat;
          mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='black' d='M9.6 17.6 4.4 12.4l1.4-1.4 3.8 3.7 8.8-8.8 1.4 1.4z'/%3E%3C/svg%3E") center/contain no-repeat; }

/* Testimonial spotlight */
.spotlight { background: var(--surface); border-block: 1px solid var(--hairline); text-align: center; }
.spotlight-inner { max-width: 860px; margin-inline: auto; }
.spotlight-mark { font-family: var(--display); font-size: 4.5rem; line-height: 0.4; color: var(--gold); display: block; height: 0.5em; }
.spotlight-quote { font-family: var(--display); font-weight: 500; font-size: clamp(1.5rem, 1rem + 2.2vw, 2.4rem); line-height: 1.26; letter-spacing: -0.02em; color: var(--ink); }
.spotlight-by { margin-top: 1.6rem; font-weight: 600; color: var(--muted); }

/* Model-A pricing (one-time build + monthly) */
.plan-card__price { margin: 0.5rem 0 0.15rem; }
.plan-card__then { color: var(--muted); font-size: 0.96rem; margin-bottom: 0.3rem; }
.plan-card__then span { font-weight: 700; color: var(--ink); }
.plan-card--featured .plan-card__then { color: var(--on-dark-dim); }
.plan-card--featured .plan-card__then span { color: #fff; }
.plan-card .cta-note { text-align: center; margin-top: 0.7rem; margin-bottom: 0; }

/* Founder promise (no side-stripe; soft card) */
.guide-promise { font-family: var(--display); font-size: 1.18rem; line-height: 1.42; color: #fff; background: rgba(255,255,255,0.06); border-radius: 14px; padding: 1.4rem 1.6rem; margin: 1.8rem 0 0; }
.guide-promise cite { display: block; font-family: var(--text); font-size: 0.92rem; font-style: normal; color: var(--green-soft); margin-top: 0.9rem; }

/* Transitional CTA + hero cta-note reveal */
.cta-alt { margin-top: 1.3rem; color: var(--on-dark-dim); font-size: 0.98rem; }
.cta-alt a { color: #fff; text-decoration: underline; text-underline-offset: 3px; }
.cta-call { margin-top: 1.1rem; color: var(--on-dark-dim); font-size: 0.98rem; }
.cta-call a { color: #fff; font-weight: 600; text-decoration: underline; text-underline-offset: 3px; }
.js .hero .cta-note { animation: rise 0.8s var(--ease) 0.68s forwards; }

/* Section CTAs (always-visible CTA strategy) */
.section-cta { text-align: center; margin-top: clamp(2.2rem, 4vw, 3.2rem); }
.section-cta--start { text-align: left; }
.sticky-cta { display: none; }

/* Founder photo */
.guide-photo__img { width: 100%; height: auto; aspect-ratio: 4 / 5; object-fit: cover; object-position: 52% 20%; border-radius: var(--radius); display: block; }

/* ============================================================
   CRAFT PASS (Knapsack-inspired): keyword highlight, pain list, trust chips
   ============================================================ */

/* One color-pop word per heading - locked color roles so each colour keeps one
   meaning: green on light surfaces, gold on dark bands, deep green on the gold band. */
.hl { color: var(--green); }
.band-dark .hl, .band-deep .hl { color: var(--gold); }
.guarantee-band .hl { color: var(--green-pine); }
/* A loss never gets a positive colour - it gets a marker underline instead */
.hl-neg { text-decoration: underline; text-decoration-color: var(--gold); text-decoration-thickness: 2px; text-underline-offset: 4px; }

/* First-person pain list - the problem in the customer's own voice */
.pain-intro { margin-top: clamp(1.8rem, 3.5vw, 2.6rem); font-weight: 600; color: var(--ink); }
.pain-list { list-style: none; padding: 0; margin: 0.9rem 0 0; display: grid; gap: 0.7rem; max-width: 52ch; }
.pain-list li { position: relative; padding-left: 1.7rem; line-height: 1.45; color: var(--body); }
.pain-list li::before { content: "\203A"; position: absolute; left: 0.15rem; top: 0; color: var(--gold-deep); font-weight: 700; font-size: 1.2em; line-height: 1.25; }

/* ============================================================
   CRAFT PASS 2: mono label voice, dark-band rhythm, seams, route
   ============================================================ */

/* Mono label voice - carried by the functional labels (buttons, step labels,
   tags, badge, FAQ questions), not a decorative eyebrow on every section. */
.btn { font-family: var(--mono); font-weight: 600; font-size: 0.84rem; letter-spacing: 0.045em; text-transform: uppercase; }
.btn--lg { font-size: 0.93rem; letter-spacing: 0.035em; }
.plan-step__when { font-family: var(--mono); font-weight: 600; font-size: 0.72rem; letter-spacing: 0.13em; text-transform: uppercase; }
.value-group__tag { font-family: var(--mono); font-weight: 600; letter-spacing: 0.05em; }
.plan-card__badge { font-family: var(--mono); font-weight: 600; letter-spacing: 0.1em; }
.faq-item summary { font-family: var(--mono); font-weight: 600; font-size: 0.92rem; letter-spacing: 0.03em; text-transform: uppercase; }
.sticky-cta { font-family: var(--mono); font-weight: 600; text-transform: uppercase; letter-spacing: 0.04em; font-size: 0.9rem; }

/* Differentiator becomes an early dark statement band (temperature rhythm) */
.diff.band-dark { border-bottom: 0; }
.diff.band-dark .diff__text { color: var(--on-dark); }
.diff.band-dark .diff__text em { color: var(--gold); }

/* Diagonal "clear line" seams - a slanted edge carries a gold dashed line (the
   brand's clear line, same as the journey route); slant direction alternates per
   band via the inline SVG. Dashes use non-scaling-stroke to stay crisp at any width. */
.diff.band-dark, .guarantee-band, .guide.band-dark, .band-deep { position: relative; }
.seam-top { position: absolute; left: 0; right: 0; top: 0; transform: translateY(-99%); height: 48px; line-height: 0; pointer-events: none; z-index: 1; }
.seam-top svg { display: block; width: 100%; height: 100%; }
@media (max-width: 680px) { .seam-top { height: 30px; } }

/* "Clear line" route - a dashed line through the icon centres, with gold arrows pointing right (direction of flow) */
.journey-steps::before { content: ""; position: absolute; top: calc(2.4rem + 48px); left: 10%; right: 10%; height: 0; border-top: 2px dashed var(--gold); opacity: 0.6; z-index: 0; }
@media (max-width: 1040px) { .journey-steps::before { display: none; } }

/* Tighten widows/orphans in body copy */
p, li { text-wrap: pretty; }

/* Short focal paragraphs: balance every line so no 1-2 word line strands alone */
.hero-lede,
.hero-trust,
.industries-kicker,
.stakes-head .prose,
.work-head .prose,
.value-copy .prose,
.plan-head .prose,
.pricing-head .prose,
.addon__text,
.guarantee-band p,
.guide-promise,
.spotlight-quote,
.cta-sub,
.footer-brand p {
  text-wrap: balance;
}

/* ============================================================
   FINISH - grain, depth, scrollbar, smooth scroll
   ============================================================ */
body::after {
  content: ""; position: fixed; inset: 0; z-index: 9998; pointer-events: none;
  opacity: 0.04; mix-blend-mode: multiply;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='200' height='200'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.82' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='200' height='200' filter='url(%23n)'/%3E%3C/svg%3E");
  background-size: 200px 200px;
}
.magnetic { will-change: transform; }

::-webkit-scrollbar { width: 12px; }
::-webkit-scrollbar-track { background: var(--bg); }
::-webkit-scrollbar-thumb { background: var(--hairline-2); border-radius: 999px; border: 3px solid var(--bg); }
::-webkit-scrollbar-thumb:hover { background: var(--green); }

/* anchor-jump offset for the sticky header (native smooth scroll) */
section[id] { scroll-margin-top: 84px; }

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 1040px) {
  .journey-steps { grid-template-columns: repeat(2, 1fr); gap: 2.4rem 1.4rem; }
  .journey-step:not(:last-child)::after { display: none; }
}
@media (max-width: 940px) {
  .nav, .header-cta { display: none; }
  .nav-toggle { display: flex; }
  .sticky-cta { display: flex; align-items: center; justify-content: center; position: fixed; left: 14px; right: 14px; bottom: 14px; z-index: 90; font-family: var(--text); font-weight: 600; font-size: 1rem; background: var(--green); color: #fff; padding: 1em 1.4em; border-radius: 999px; box-shadow: 0 14px 32px -8px rgba(11,90,52,0.6); transform: translateY(150%); transition: transform 0.35s var(--ease); }
  .sticky-cta.is-visible { transform: translateY(0); }
  .value-grid, .guide-grid, .faq-grid, .stakes-grid { grid-template-columns: 1fr; gap: 2rem; }
  .plans { grid-template-columns: 1fr; max-width: 460px; margin-inline: auto; gap: 1.4rem; }
  .value-copy, .faq-head { position: static; }
  .guide-photo { max-width: 320px; }
  .footer-inner { grid-template-columns: 1fr; gap: 2rem; }
}
@media (max-width: 680px) {
  .compare, .plans { grid-template-columns: 1fr; }
  .plan-steps { grid-template-columns: 1fr; gap: 0; max-width: 540px; }
  .plan-step { padding: 1.6rem 0; }
  .plan-step:first-child { padding-top: 0; }
  .plan-step:not(:first-child) { border-left: none; border-top: 1px solid var(--hairline); }
  .value-cols { grid-template-columns: 1fr; }
  .value-col { padding: 1.6rem 0; }
  .value-col:first-child { padding-top: 0; }
  .value-col:not(:first-child) { border-left: none; border-top: 1px solid var(--hairline); }
  .value-col h3 { min-height: 0; }
  .journey-steps { grid-template-columns: 1fr; gap: 2.4rem; max-width: 420px; margin-inline: auto; padding-top: 0; }
  .journey-step:not(:last-child)::after { display: none; }
  .footer-cols { grid-template-columns: 1fr 1fr; gap: 1.2rem 1rem; }
  .hero-actions .btn { flex: 1; }
  /* lift the before/after off 16:9 so the after mock can breathe on a phone */
  .device--wide .ba { aspect-ratio: 4 / 3; }
  /* Let the headline reflow to fit the phone instead of holding the desktop line breaks */
  .hero-title .line { display: inline; overflow: visible; padding-bottom: 0; }
  .hero-title .line__in { display: inline; }
  .js .hero-title .line__in { transform: none; animation: none; }
}
@media (max-width: 420px) {
  .hero-actions { flex-direction: column; align-items: stretch; }
}